design thinking leads the way through strategic direction, but thinking is not enough. To get the job done, designers must distill a deliverable solution to the challenge, which is where a more craft-oriented methodology comes in. Having a great idea is a nice first step; making the idea a reality is better and ultimately, making an idea successful in the marketplace is the pinnacle achievement of any designer.

Beyond Design Thinking: Why Hybrid Design is the Next New Thing | Fast Company (via Instapaper)

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: