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design thinking leads the way through strategic direction, but thinking is not enough. To get the job done, designers must distill a deliverable solution to the challenge, which is where a more craft-oriented methodology comes in. Having a great idea is a nice first step; making the idea a reality is better and ultimately, making an idea successful in the marketplace is the pinnacle achievement of any designer.

Beyond Design Thinking: Why Hybrid Design is the Next New Thing | Fast Company (via Instapaper)