Business – Flow Focused

Real-time Brands

Apr 11, 2013

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Real-time content, real-time analytics, and real-time marketing all sound increasingly interesting and cool, but they’re also increasingly expensive and require real-time permission, real-time resources, and real-time creative insights. At the end of it all who’s to say what the results of all that real-time marketing will be, or when they’ll deliver? Is the reward, real-time…

The Purpose of Each Platform

Oct 9, 2012

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Malcolm Bastien

in Business, Sketches

I came up with the idea that each platform has a particular purpose based on what an outcome looks like for the user. This is another important piece of information when designing the story of your brand experience. As a brand, what are you pushing users towards?

Basic Business Metrics

Oct 4, 2012

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by

Malcolm Bastien

in Business

One of the only things I took away from the book Social Media Metrics was this simple idea that everything breaks down into increasing revenue, improving customer support, or decreasing costs. Like with social media metrics, stories also need to have a purpose that ties back into the business.