Tag: Apple

  • The Mac App Store’s future of irrelevance – Marco.org

    The Mac App Store’s future of irrelevance – Marco.org: Apple can never require an App-Store-only future and all of the simplicity and security benefits that it could bring, if that was ever their goal. And with reduced buyer confidence, fewer developers can afford to make their software App Store-only. This even may reduce the long-term […]

  • What’s Next For The Mac?

    The past two releases of Mac OS X, Lion and Mountain Lion, were both focused around the changes they made to make the desktop more like iOS. Their changes affected how apps can notify users to updates, included day-to-day applications like Notes and Reminders which are synced across all devices, and more. Two more big […]

  • It Works Just Like Your Phone

    iCloud is a big step in making the Mac work more like how people expect. Whenever people have bought a computer in the past, I doubt they’ve ever paid any attention to how they’ve opened and saved documents, and until a few months ago, nobody ever had to think about how data on one computer […]

  • Analyzing The New Mac Ads

    In order to analyze these new Apple commercials, I started asking myself questions about the ads. I hoped asking simple questions would reveal insights behind the first new Mac campaign ads the company has released in years. Who is the ad for? What’s apple trying to say Whats apple trying to sell Why don’t we […]

  • The Desktop Is Done, Think Like iOS

    It’s time to think of the desktop operating system as outdated. And if we’re going to continue using iPads and iPhones, then the way we think about and use OS X needs to change as well. The idea of bringing features from iOS to the Mac isn’t new, but with the release of Mountain Lion […]