Each Platform Has its Own Story

Each platform has its own story. You can work though many different questions and get many different answers of Who, What, When, Where, How, and Why. I find this illustration useful to illustrate that no one platform is superior or the best one for all cases. Each has its own characteristics and affects consumers’ lives […]

Media Tells Stories

Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are […]

Creating A River of Web Media Content

Image via CrunchBase For the longest time the content that has been produced has fit into very nice and well defined categories, and there was a commonly understood structure to it all. But the time is approaching fast that ideas about content online will shift. When it happens, lines will blur around our friends “blogs”, […]