Each Platform Has its Own Story

Each platform has its own story. You can work though many different questions and get many different answers of Who, What, When, Where, How, and Why. I find this illustration useful to illustrate that no one platform is superior or the best one for all cases. Each has its own characteristics and affects consumers’ lives […]

Story Gets Us to Emotion

I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all […]

Research & Insights Into Stories

Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy […]

Future Stories

I called personal analytics and collaboration (in making things) “Future” here because as big as they are, they are still changing. New technology means new ways of creating stories are still appearing. It’s still especially early in brands aligning with either of these. The stories of an Internet of Things might come after this, but […]