Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy […]
Looking at a few of the connections to UX Strategy based on some recent reading I’ve done. I had never read about UX Strategy before but found that it put a perfect label on what i had been calling “brand consistency” for so long.