Tag: Design Thinking
-
Capturing Customer Jobs Using a Mental Model Diagram
Recently, my client asked for my help facilitating a series of strategic planning workshops. In order to secure funding for the next fiscal year, they needed to develop and present a strategy for their platform for the next ten years describing where to invest. To create that strategy, each workshop in the series would focus…
-
Introduction to Design Thinking for Business Students
I’m reading through this again as a refresher. There are plenty of decks out there that give an overview of design thinking, but less so that make a convincing argument about why people in business should care about this stuff… Or that feature the term “Pitch bitch” and include photos of vodka. Looking through this…
-
your business is about the people you’re designing for 5 Ways iPad’s Pulse App Creators Applied Design Thinking to Their Business | Fast Company (via Instapaper)
-
Notes From Roger Martin on Design Thinking
Notes [not complete quotes or anything] from Martin’s talk at Rotman’s: [Spends the first 8 minutes thanking the people who helped him with the book.] Competitive advantage is going to come from companies that can advance knowledge faster than their competitors. From mysteries to heuristic algorithms; which means inventing the future There’s analytical thinking, and…
Flow Focused 