The mobile context involves communicating your brand story with the possibly the broadest number of users, environments, restrictions, and the greatest need for clarity. Experiences that don’t respect the context result in negative user stories.
App as Digital Proxy
In a network of people, devices, and things, apps are more important than the things themselves. Apps can extend any product or idea, making its values and its brand relevant to customers. Relevance comes from translating things into a story we can understand.
A Network of People, Devices, and Things
It’s important to realize that we live in a world connected to people and things. While social has already brought us closer to other people, and content helps us navigate the world around us, it’s going to be mobile and analytics that will unlock so much about what we currently see as “Stuff”. Mobile and … Continue reading A Network of People, Devices, and Things
Putting Metro on iOS
I was really happy about using the Photosynth app for the first time to make an excellent panorama. The app has the fastest and smoothest panorama creation out of any app I’ve tried. It does a great job of just letting me adjust my camera, while it captures what it needs to automatically and gives … Continue reading Putting Metro on iOS
Designing Metro Apps on iOS
Greater than the technical aspects involved with developing for different mobile platforms, the challenging job is understanding each platform, designing for its distinct characteristics, for its users, how they use and how they identify with their phones. iOS, Android and Metro may have affordances that suite one more than another, but the designs should always … Continue reading Designing Metro Apps on iOS