I came up with the idea that each platform has a particular purpose based on what an outcome looks like for the user. This is another important piece of information when designing the story of your brand experience. As a brand, what are you pushing users towards?
Each platform has its own story. You can work though many different questions and get many different answers of Who, What, When, Where, How, and Why. I find this illustration useful to illustrate that no one platform is superior or the best one for all cases. Each has its own characteristics and affects consumers’ lives […]
Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are […]
No matter what your brand, product, or idea stand for, we learn and we understand through stories. The way to make your stories relevant is to tell them through Social, Mobile, Content, and Analytic experiences.