Immersive Apps vs Immersive Content

App shouldn’t be immersive, but their content should be. Immersive app experiences are created by removing unessential elements from the screen. Anything that isn’t content is hidden so that your user’s videos, photos or texts can take up the entire screen. It’s wrong to try and create this same immersion throughout your app though, and … Continue reading Immersive Apps vs Immersive Content

Designing Metro Apps on iOS

Greater than the technical aspects involved with developing for different mobile platforms, the challenging job is understanding each platform, designing for its distinct characteristics, for its users, how they use and how they identify with their phones. iOS, Android and Metro may have affordances that suite one more than another, but the designs should always … Continue reading Designing Metro Apps on iOS