Immersive Apps vs Immersive Content

App shouldn’t be immersive, but their content should be. Immersive app experiences are created by removing unessential elements from the screen. Anything that isn’t content is hidden so that your user’s videos, photos or texts can take up the entire screen. It’s wrong to try and create this same immersion throughout your app though, and […]

The New Outlook.com

I forgot to mention it last week, but the new Outlook.com was launched and is one of the first publicly available applications to use the Metro interface. Like I’ve mentioned before on the blog, people haven’t gotten many opportunities to use Metro. They’ll want to try using Metro soon because it’s going to be launched […]

Designing Metro Apps on iOS

Greater than the technical aspects involved with developing for different mobile platforms, the challenging job is understanding each platform, designing for its distinct characteristics, for its users, how they use and how they identify with their phones. iOS, Android and Metro may have affordances that suite one more than another, but the designs should always […]

What Has Microsoft Learned From Metro?

Since OS X 10.7, Lion, Apple’s approach to the desktop has been that OS X can be made better by including some of the features that make iOS so popular. Meanwhile, Microsoft’s vision for their phones, tablets and desktops is that everything should be Metro The two approaches are distinct. Even though Apple has had […]