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One response to “Microsoft LookingGlass Video Demo – AdWeek NY 2009”

1. 

   Jaime Sorgente

   September 28, 2009

   The activity through-put to revenue data is the real game changer. Not many others have been able to effectively tie online “social media” activities back to revenue attainment. I like how the analytics go across all business units; if the tool can help senior leadership understand what effect processes like Customer Support has on revenue attainment–this is huge. This could help get us to a point where ALL businesses begin to understand just how important online relationships are in terms of revenue attainment.

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