Should Twitter be conversational or informative?
Neither, it should be about listening.

What if you have only one of: passion/ability to produce content, or the ability to sell?
Team up with somebody else. The next book might be about “tag team champions”. There are a lot of opportunities to pair up with someone who complement your strengths.

People love it when you apologize. People respect it. Old school media are obsessed with it.

This game is going to be won on culture.

Everybody needs to check out DailyBooth.