App as Digital Proxy

In a network of people, devices, and things, apps are more important than the things themselves. Apps can extend any product or idea, making its values and its brand relevant to customers. Relevance comes from translating things into a story we can understand.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s