Tag: MadeWithPaper
-
App as Digital Proxy
In a network of people, devices, and things, apps are more important than the things themselves. Apps can extend any product or idea, making its values and its brand relevant to customers. Relevance comes from translating things into a story we can understand.
-
A Network of People, Devices, and Things
It’s important to realize that we live in a world connected to people and things. While social has already brought us closer to other people, and content helps us navigate the world around us, it’s going to be mobile and analytics that will unlock so much about what we currently see as “Stuff”. Mobile and…
-
Future Stories
I called personal analytics and collaboration (in making things) “Future” here because as big as they are, they are still changing. New technology means new ways of creating stories are still appearing. It’s still especially early in brands aligning with either of these. The stories of an Internet of Things might come after this, but…
-
The Evolution of Story
This is the first of a series showing just how much of digital marketing is about stories. Here you see green and red timelines as I thought about the last 100 years as a departure from our natural way of sharing. A large part of this series revolves around smart phones, and our world (the…
-
Digital Strategy
Trying to visualize the digital strategy process (and understand it better) through a sketch.
-
Digital Strategy & UX Strategy
After I spent some more time thinking about strategy and UX, I came up with this simple distinction.
Flow Focused 