Tag: Sketches
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My Agile Sketching Experiment
Between September and October of 2022, because the COVID pandemic put my contracts on hold for a few months, I set a personal challenge to create and share 100 agile-related sketches on Twitter. In October 2020, after posting an average of four drawings a day, I completed that challenge. Because I no longer use Twitter,…
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Success for the Mobile Context
The mobile context, where at any given time, for any given reason users will want to do something on their phones or with your app. Your job is to set users up for success. There are a few established ways to achieve that including keeping your app focused, the UI clean, and the language simple.…
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The Social Story of a Brand
It’s impossible for a brand to affect its social story, it can only impact consumers. It’s consumers who contribute to the social story through the experiences they have with a brand, and with 3rd party interactions like the things they see in the news, or the things they hear from friends. The power of the…
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The Reason for Innovation
For a while i had a hard time figuring out what the whole point of insights and innovation was for on the part of digital strategy. In the end I’ve come to understand that innovative marketing strategies help achieve substantially better results. The simplicity of this graph and how ugly it is makes me feel like…
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Research & Insights Into Stories
Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy…
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Basic Business Metrics
One of the only things I took away from the book Social Media Metrics was this simple idea that everything breaks down into increasing revenue, improving customer support, or decreasing costs. Like with social media metrics, stories also need to have a purpose that ties back into the business.
Flow Focused 