Category: Sketches
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Media Tells Stories
Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are…
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Story Makes it Relevant
No matter what your brand, product, or idea stand for, we learn and we understand through stories. The way to make your stories relevant is to tell them through Social, Mobile, Content, and Analytic experiences.
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Future Stories
I called personal analytics and collaboration (in making things) “Future” here because as big as they are, they are still changing. New technology means new ways of creating stories are still appearing. It’s still especially early in brands aligning with either of these. The stories of an Internet of Things might come after this, but…
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The Evolution of Story
This is the first of a series showing just how much of digital marketing is about stories. Here you see green and red timelines as I thought about the last 100 years as a departure from our natural way of sharing. A large part of this series revolves around smart phones, and our world (the…
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Digital Strategy
Trying to visualize the digital strategy process (and understand it better) through a sketch.
Flow Focused 