How do you affect what stories consumers have of your brand? With another story of course.

Four types of consumers we tell our stories to, and how we want to affect them. Even when we look at customer groups and customer actions, stories still proove useful. One big action missing from this graph is spending money on a brand’s products and services. This illustration does more to answer the question “How … Continue reading How Customers Engage With a Brand’s Story →

I’ve often heard the saying that consumers define your brand story. That’s a message which is always good to keep with you, but at the same time it’s only a single slice of whats really going on. Consumers are defining your brand not just by what they say on Facebook, but as a result of … Continue reading Customers Create Stories for Every Interaction →