Categories
Business Sketches

Use Stories to Affect Stories

How do you affect what stories consumers have of your brand? With another story of course.

Categories
Business Sketches

How Customers Engage With a Brand’s Story

Four types of consumers we tell our stories to, and how we want to affect them. Even when we look at customer groups and customer actions, stories still proove useful. One big action missing from this graph is spending money on a brand’s products and services. This illustration does more to answer the question “How […]

Categories
Sketches

Customers Create Stories for Every Interaction

I’ve often heard the saying that consumers define your brand story. That’s a message which is always good to keep with you, but at the same time it’s only a single slice of whats really going on. Consumers are defining your brand not just by what they say on Facebook, but as a result of […]

Categories
Sketches

Story Gets Us to Emotion

I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all […]

Categories
Sketches

The Reason for Innovation

For a while i had a hard time figuring out what the whole point of insights and innovation was for on the part of digital strategy. In the end I’ve come to understand that innovative marketing strategies help achieve substantially better results. The simplicity of this graph and how ugly it is makes me feel like […]