Year: 2012
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Future Stories
I called personal analytics and collaboration (in making things) “Future” here because as big as they are, they are still changing. New technology means new ways of creating stories are still appearing. It’s still especially early in brands aligning with either of these. The stories of an Internet of Things might come after this, but…
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The Evolution of Story
This is the first of a series showing just how much of digital marketing is about stories. Here you see green and red timelines as I thought about the last 100 years as a departure from our natural way of sharing. A large part of this series revolves around smart phones, and our world (the…
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Digital Strategy
Trying to visualize the digital strategy process (and understand it better) through a sketch.
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Digital Strategy & UX Strategy
After I spent some more time thinking about strategy and UX, I came up with this simple distinction.
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The Digital Strategy Process
This loop breaks down a digital strategy process and identifies the core element of each step. One interesting bit is the connection that brand has; It sets the boundaries for both strategy and UX.
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User Experience Strategy
Looking at a few of the connections to UX Strategy based on some recent reading I’ve done. I had never read about UX Strategy before but found that it put a perfect label on what i had been calling “brand consistency” for so long.
Flow Focused 