Year: 2012
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Story Gets Us to Emotion
I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all…
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The Reason for Innovation
For a while i had a hard time figuring out what the whole point of insights and innovation was for on the part of digital strategy. In the end I’ve come to understand that innovative marketing strategies help achieve substantially better results. The simplicity of this graph and how ugly it is makes me feel like…
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Research & Insights Into Stories
Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy…
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Basic Business Metrics
One of the only things I took away from the book Social Media Metrics was this simple idea that everything breaks down into increasing revenue, improving customer support, or decreasing costs. Like with social media metrics, stories also need to have a purpose that ties back into the business.
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Stories and Understanding
Maybe a bit sillier than the other sketches but this one I made while trying to figure out if this idea of stories leading to understanding could be found in the real world. Brands could go in either group depending on if there’s a story to go along with it or not.
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Flow Focused 