A while back I was talking about innovation to someone who had just moved from Pepsi Co to its corporate sister, Frito-Lay. After a while I couldn’t resist being clever and provocative and I said: “so, essentially, you are in the business of selling salt and sugar at scale”? He was not impressed OR amused.…

However, that’s still not enough. Two of Adaptive Path’s founders, Jesse James Garrett and Jeffrey Veen, were trained in journalism. And much of our company’s success has been in utilizing journalistic approaches to gathering information, winnowing it down, finding the core narrative, and telling it concisely. So business can definitely benefit from such “journalism thinking.”…