Tag: story
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The Evolution of Story
This is the first of a series showing just how much of digital marketing is about stories. Here you see green and red timelines as I thought about the last 100 years as a departure from our natural way of sharing. A large part of this series revolves around smart phones, and our world (the…
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The Digital Strategy Process
This loop breaks down a digital strategy process and identifies the core element of each step. One interesting bit is the connection that brand has; It sets the boundaries for both strategy and UX.
