Category: Social
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Social Media Without the Tweets and Check-ins
After covering social media for years, it’s kind of surprising to see the most popular social media platforms get to a point where user activity doesn’t matter anymore. On Twitter: Dick Costolo: “The Biggest Misconception About Twitter Is That You Have To Tweet To Use Twitter” On Foursquare: “Crowley compared Foursquare’s trajectory to Twitter. Even…
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The Social Context
Understand a bit about the Social Context in how the biggest driver is the things people are doing with one another. There’s a whole range of platforms, actors, actions, and motivations that should all be understood. A brand’s story doesn’t exist in isolation but along side millions of other stories people have constructed for themselves.
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Twitter’s Inevitable Consistency
Twitter’s API updates and it’s direction that third party clients need to provide an experience more consistent with Twitter’s was inevitable for an ad supported network. There’s a lot of missed opportunity for Twitter’s advertisers with so many users using 3rd party clients applications who don’t display Twitter’s ad products. Each application styling it’s own…
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App.net: The Country Club of the Internet? // Digital Local
App.net: The Country Club of the Internet? // Digital Local: Granted, it’s not yet clear exactly what App.net’s subscription fee will be. But even a very low fee could prove prohibitive for a large segment of the web. And even if it doesn’t, the appeal of this new network seems limited to a specific demographic,…
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Daily Photo Logging with Google+
Last week Google+ launched a major redesign, unfortunately the Google+ API didn’t change and is still read-only. That means there’s no way for apps like Instagram, Twitter and news readers to publish to Google+. It’s a big obstacle because that means users can only add new items to Google+ by used one of the Google+…
