Madewithpaper

Success for the Mobile Context arrow_forward

The Social Story of a Brand arrow_forward

Mapping the Brand Story arrow_forward

Each Platform Has its Own Story arrow_forward

The Purpose of Each Platform arrow_forward

Use Stories to Affect Stories arrow_forward

How Customers Engage With a Brand's Story arrow_forward

Story Gets Us to Emotion arrow_forward

Customers Create Stories for Every Interaction arrow_forward

The Reason for Innovation arrow_forward

Basic Business Metrics arrow_forward

Research & Insights Into Stories arrow_forward

Stories and Understanding arrow_forward

Media Tells Stories arrow_forward

Stories = Understanding the World arrow_forward

We look and see the world, but we understand it through stories.

The Mobile Context arrow_forward

Story Makes it Relevant arrow_forward

The Social Context arrow_forward

App as Digital Proxy arrow_forward

A Network of People, Devices, and Things arrow_forward

Future Stories arrow_forward

The Evolution of Story arrow_forward

Digital Strategy arrow_forward

Digital Strategy & UX Strategy arrow_forward

A sketch depicting the difference between digital strategy and UX strategy.

User Experience Strategy arrow_forward

The Digital Strategy Process arrow_forward