Flow Focused

Flow Focused

Business Agility with Agile and Kanban

Tag: Brand

  • Story Gets Us to Emotion

    Story Gets Us to Emotion

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    by

    Malcolm Bastien
    in

    I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all…

  • The Digital Strategy Process

    The Digital Strategy Process

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    by

    Malcolm Bastien
    in

    This loop breaks down a digital strategy process and identifies the core element of each step. One interesting bit is the connection that brand has; It sets the boundaries for both strategy and UX.