Research & Insights Into Stories
Malcolm Bastien
• 1 min read
Stories have their place even at the very beginning of marketing strategy, and a lot of the work from research and analysis should very much be thought about and be shared with others as stories.
Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy to understand and to share.
Malcolm Bastien
Enterprise Agile Coach
Enterprise Agile Coach helping leaders in Fintech, Banking, and HealthTech build fast flow through systems thinking and aligned autonomy, empowering teams to deliver high-performance results at scale.