Category: Sketches
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Use Stories to Affect Stories
How do you affect what stories consumers have of your brand? With another story of course.
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How Customers Engage With a Brand’s Story
Four types of consumers we tell our stories to, and how we want to affect them. Even when we look at customer groups and customer actions, stories still proove useful. One big action missing from this graph is spending money on a brand’s products and services. This illustration does more to answer the question “How…
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Customers Create Stories for Every Interaction
I’ve often heard the saying that consumers define your brand story. That’s a message which is always good to keep with you, but at the same time it’s only a single slice of whats really going on. Consumers are defining your brand not just by what they say on Facebook, but as a result of…
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Story Gets Us to Emotion
I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all…
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The Reason for Innovation
For a while i had a hard time figuring out what the whole point of insights and innovation was for on the part of digital strategy. In the end I’ve come to understand that innovative marketing strategies help achieve substantially better results. The simplicity of this graph and how ugly it is makes me feel like…
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Stories and Understanding
Maybe a bit sillier than the other sketches but this one I made while trying to figure out if this idea of stories leading to understanding could be found in the real world. Brands could go in either group depending on if there’s a story to go along with it or not.
Flow Focused 