Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy […]
Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are […]
After I spent some more time thinking about strategy and UX, I came up with this simple distinction.
This loop breaks down a digital strategy process and identifies the core element of each step. One interesting bit is the connection that brand has; It sets the boundaries for both strategy and UX.