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Business

Real-time Brands

Real-time content, real-time analytics, and real-time marketing all sound increasingly interesting and cool, but they’re also increasingly expensive and require real-time permission, real-time resources, and real-time creative insights. At the end of it all who’s to say what the results of all that real-time marketing will be, or when they’ll deliver? Is the reward, real-time […]

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General

Brands Faking Human

Shaun Dakin talks about an experience with the Buffer team: Buffer’s two Co-founders (Joel and Leo) have more than an MVP going for this start up, they have a AP (Awesome Personality) ! My specific interactions with them started about 6 months ago when I started using the free version and noticed that their referral tool […]

Categories
General

Western-style consumers have been taught from birth the power of the package. We see the new nano or the new Porsche or the new convertible note on a venture deal and we can easily do the math: [new thing] + [me] = [happier]. We’ve been taught that an object can make our lives better, that […]