Mapping the Brand Story

Your brand story goes through a lot before what your consumers ultimately tell themselves, and others. The equation is simple, but the possibilities are vast. If you fail to understand one of these pieces, or if your execution is weak, then your customer story is going to reflect it. I found the difficult part with […]

A Brand Is Not Your Friend

surroundingsignifiers – Calling “Engagement” into Question: brands, anxiety, and the obscene: “The worst thing possible is to be obliged to invent one’s own motives for acting, for preferring, for buying. The individual in such circumstances is inevitably brought face to face with his own misapprehensions, his own lack of existence, his own faith and anxiety.” (Baudrillard, […]