Categories
Sketches

Story Gets Us to Emotion

I saw a quote about experiences being better than stories, because people remember experiences. Obviously that erqued me and I started thinking about it. What I came up with is that stories are how we communicate, describe, and remember experiences. Story gives us the language we need to move up the pyramid. Without stories all […]

Categories
Sketches

The Digital Strategy Process

This loop breaks down a digital strategy process and identifies the core element of each step. One interesting bit is the connection that brand has; It sets the boundaries for both strategy and UX.