Real-time Brands

Real-time content, real-time analytics, and real-time marketing all sound increasingly interesting and cool, but they’re also increasingly expensive and require real-time permission, real-time resources, and real-time creative insights. At the end of it all who’s to say what the results of all that real-time marketing will be, or when they’ll deliver? Is the reward, real-time […]

So the company that has made an advertising platform a major part of its iOS strategy is also hawking an ad-blocking technology for its Web browser, where it has no stake in ads. Apple’s “evil/genius” plan to punk the web and gild the iPad I think we’re forgetting something here. Web ads (and most websites […]