Four types of consumers we tell our stories to, and how we want to affect them. Even when we look at customer groups and customer actions, stories still proove useful. One big action missing from this graph is spending money on a brand’s products and services. This illustration does more to answer the question “How […]
One of the only things I took away from the book Social Media Metrics was this simple idea that everything breaks down into increasing revenue, improving customer support, or decreasing costs. Like with social media metrics, stories also need to have a purpose that ties back into the business.
Trying to visualize the digital strategy process (and understand it better) through a sketch.