Analyzing The New Mac Ads

In order to analyze these new Apple commercials, I started asking myself questions about the ads. I hoped asking simple questions would reveal insights behind the first new Mac campaign ads the company has released in years. Who is the ad for? What’s apple trying to say Whats apple trying to sell Why don’t we … Continue reading Analyzing The New Mac Ads →

The Desktop Is Done, Think Like iOS

It’s time to think of the desktop operating system as outdated. And if we’re going to continue using iPads and iPhones, then the way we think about and use OS X needs to change as well. The idea of bringing features from iOS to the Mac isn’t new, but with the release of Mountain Lion … Continue reading The Desktop Is Done, Think Like iOS →