• For a while i had a hard time figuring out what the whole point of insights and innovation was for on the part of digital strategy. In the end I’ve come to understand that innovative marketing strategies help achieve substantially better results. The simplicity of this graph and how ugly it is makes me feel like […]

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  • Stories have their place even at the very beginning of marketing strategy, and a lof of the work from research and analysis should very much be thought about and be shared with others as stories. Story Telling for User Experience made these ideas clear for me. Stories play two roles in making finding exceptionally easy […]

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  • Basic Business Metrics

    One of the only things I took away from the book Social Media Metrics was this simple idea that everything breaks down into increasing revenue, improving customer support, or decreasing costs. Like with social media metrics, stories also need to have a purpose that ties back into the business.

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  • Maybe a bit sillier than the other sketches but this one I made while trying to figure out if this idea of stories leading to understanding could be found in the real world. Brands could go in either group depending on if there’s a story to go along with it or not.

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  • We look and see the world, but we understand it through stories.

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  • Media Tells Stories

    Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are […]

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  • The Mobile Context

    The mobile context involves communicating your brand story with the possibly the broadest number of users, environments, restrictions, and the greatest need for clarity. Experiences that don’t respect the context result in negative user stories.

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  • The Social Context

    Understand a bit about the Social Context in how the biggest driver is the things people are doing with one another. There’s a whole range of platforms, actors, actions, and motivations that should all be understood. A brand’s story doesn’t exist in isolation but along side millions of other stories people have constructed for themselves.

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  • Story Makes it Relevant

    No matter what your brand, product, or idea stand for, we learn and we understand through stories. The way to make your stories relevant is to tell them through Social, Mobile, Content, and Analytic experiences.

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  • App as Digital Proxy

    In a network of people, devices, and things, apps are more important than the things themselves. Apps can extend any product or idea, making its values and its brand relevant to customers. Relevance comes from translating things into a story we can understand.

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