We look and see the world, but we understand it through stories.
Stories = Understanding the World
Month: September 2012
Media Tells Stories
Stories are the core to brands, experiences, and customer perspective. Media is how you bring those stories to life through a variety of platforms and channels. This image works in the role of UX in creating an experience consistent with a brand across platforms and contexts, and it also hints at how the platforms are … Continue reading Media Tells Stories
The Mobile Context
The mobile context involves communicating your brand story with the possibly the broadest number of users, environments, restrictions, and the greatest need for clarity. Experiences that don’t respect the context result in negative user stories.
The Social Context
Understand a bit about the Social Context in how the biggest driver is the things people are doing with one another. There’s a whole range of platforms, actors, actions, and motivations that should all be understood. A brand’s story doesn’t exist in isolation but along side millions of other stories people have constructed for themselves.
Story Makes it Relevant
No matter what your brand, product, or idea stand for, we learn and we understand through stories. The way to make your stories relevant is to tell them through Social, Mobile, Content, and Analytic experiences.
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