In order to analyze these new Apple commercials, I started asking myself questions about the ads. I hoped asking simple questions would reveal insights behind the first new Mac campaign ads the company has released in years. Who is the ad for? What’s apple trying to say Whats apple trying to sell Why don’t we … Continue reading Analyzing The New Mac Ads
Month: July 2012
The Desktop Is Done, Think Like iOS
It’s time to think of the desktop operating system as outdated. And if we’re going to continue using iPads and iPhones, then the way we think about and use OS X needs to change as well. The idea of bringing features from iOS to the Mac isn’t new, but with the release of Mountain Lion … Continue reading The Desktop Is Done, Think Like iOS
Designing Metro Apps on iOS
Greater than the technical aspects involved with developing for different mobile platforms, the challenging job is understanding each platform, designing for its distinct characteristics, for its users, how they use and how they identify with their phones. iOS, Android and Metro may have affordances that suite one more than another, but the designs should always … Continue reading Designing Metro Apps on iOS
What Has Microsoft Learned From Metro?
Since OS X 10.7, Lion, Apple’s approach to the desktop has been that OS X can be made better by including some of the features that make iOS so popular. Meanwhile, Microsoft’s vision for their phones, tablets and desktops is that everything should be Metro The two approaches are distinct. Even though Apple has had … Continue reading What Has Microsoft Learned From Metro?
The User Interfaces of CrossFit and Paleo
One of my favourite parts about training CrossFit and following the Paleo diet is how simple is it to get results. All you have to do is follow their interfaces. The interface provides the necessary and sufficient actions a person needs to accomplish to see results. Its the minimum expected from you. The interface is … Continue reading The User Interfaces of CrossFit and Paleo