A Forrester study released in July of last year found that only 4 percent of online adults had ever used a mobile location-based application such as Foursquare. It’s an indication that these services need to do a better job explaining the value of checking in.

Check-in services still struggling to win over consumers

… Which brings me to problem number two.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: