Another design goal for Tumblr is the idea of taking away the intimidation of blogging… “We don’t want to make you feel like you need to write three paragraphs and post a photo,”… The reason the “Create Post” button to publish a post is so big and shiny? They want you to feel good about pushing posts out in the world, as often as possible.

How Tumblr Created A Design Culture With No Design Team

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