The importance of services cannot be underscored. Here’s why: To me, services are a way for hardware owners to increase engagement with their gadgets… Just as on the social web, engagement drives usage and this usage can then be monetized. Apple’s monetization is coming in the form of the increased use of its payment system, which results in a 30 percent cut of the total sales. On a Kindle, the more books you read, the more you buy, and the more money Amazon makes on the sales of these e-books.

Why the Future of Hardware Is Services: Tech News and Analysis «

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s