“Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out,” reads an information sheet handed out to extras.

“Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada.”

After word of the ruse spread on Twitter, Netflix apologized and said the extras should not have been talking to reporters.

Netflix apologizes for using actors to meet press at Canadian launch – The Globe and Mail

It’s Netflix in Canada… for $8 a month…

You don’t need extras to act excited. And yes, it is embarrassing.