We began the summer a list of technologies, and a few bold claims and the goal to make an intrinsically more private social network. The overwhelming response that we elicited made us realize that technology woudn’t be enough.
Even the most powerful, granular set of dropdowns and checkboxes will never give people control over where their content is going, let alone give them ownership of their digital self. We live our real lives in context, speaking from whatever aspect of ourselves that those around us know. Social tools should work the same way.