Original thinking is a powerful tool, and when persuasively and compellingly delivered can have real impact on the business you are working on and the people you are working with.

What is Account Planning? (and what do account planners do exactly?). By the Account Planning Group, London (Contagious ideas by PSST : spreading 2.0 innovation (editor = jérémy dumont, strategic planner, france)) (via Instapaper)






Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s