Original thinking is a powerful tool, and when persuasively and compellingly delivered can have real impact on the business you are working on and the people you are working with.
What is Account Planning? (and what do account planners do exactly?). By the Account Planning Group, London (Contagious ideas by PSST : spreading 2.0 innovation (editor = jérémy dumont, strategic planner, france)) (via Instapaper)
