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Founder Justin Gold recalls the adman asking him the first time they met, “Doesn’t it suck that you have this amazing organic product in this totally unsustainable package?” Says Gold: “It was the thing you don’t want to talk about. He went right for it.

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth – Bloomberg

That’s the sort of directness I can admire.

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