I just came back from downtown Toronto where RIM has this huge new billboard at Dundas Square advertising BBM.

Then I got to remembering the iPod commercials from about 10 years ago.

“1000 songs in your pocket.”

It has that Seth Godin quality of being remarkable. Even if by today’s standards we can do much more than that, the feeling of the line and it’s qualities are still something we can be impressed by.

10 years later, and RIM is marketing a mobile IM service. What’s so great about that?

Maybe this video can help…

Nope. And I don’t really get why they are marketing their menu interface. This video takes us into the menu UI four different times.