Customers will also get free access to paid Web sites, like those of The Wall Street Journal and Zagat, free iTunes downloads and previews of not-yet-released movies and albums. They will see local content based on the coffee shop’s location, like news from Patch, AOL’s local news site, check-ins on Foursquare and neighborhood photos on Flickr.

For publishers and Web sites, the free content will serve as a marketing tool, Mr. Gillett said, letting customers sample things they might be willing to pay for later.

The digital network could also serve as a virtual storefront, Mr. Brogan said. He imagines Starbucks using it to sell songs and virtual goods, or to offer loyalty points for online shopping.

Starbucks to Offer Free Wi-Fi –

This all sounds very dot-boom-ish.

(via Instapaper)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s