This is why I hate Bell and their marketers.

What the hell is “ON”? This ad doesn’t help me at all understand what Bell’s new network is, how it’s different, or in the end what it does for me.

All the ad does is try to sell me some idiot concept of “ON”, which besides being a – yet another – really stupid challenge to Rogers, is trying to sell to me the Bell brand as being a bunch of qualities a mobile network can never really be.

What do you think? Does this help you AT ALL?