Image by spo0nman via Flickr Everyone can criticize a Dell, a Rogers, a Bank, or any large faceless organization. But try and criticize the startup down the street. Criticizing your friends is harder than a big organization. But even so, there is absolutely none of it going on. Even if it is harder, we need … Continue reading Criticizing Your Friends is Hard →

Image by robclark.atsmg via Flickr Getting out of the mindset of advertising and direct promotions is important. Neither activity are enough to move customers online. One thing I am seeing that looks promising is the creation of experience centric blogs. Blogs created for, and blogs written by, the people that live and breath the brand … Continue reading Creating Communities Through Experience Blogs →

In real life it's almost impossible to go to the cafe, and listen to two separate conversations going on at the same time. I tried it a little while ago, and it did not work. Funnily enough, what I do for most of my time at my job is listen to the conversations of millions of … Continue reading Listening to Two Conversations is Hard →

Image by greatseth via Flickr If you expect them to talk, then you, the ones who create the product, need to understand the exchanges that take place to enable me to talk about you favourably. Because so far, most of the exchanges the other guys are doing have been dead wrong. I was going to … Continue reading If You Expect Them to Talk →

Whenever you write something criticizing of other people's work, you should really stop and consider if publishing your message is the best thing you could be doing. This past weekend WordCamp Toronto 2009 happened over 3 days, and it was a fun event. And not surprisingly like any other event, there was something about it … Continue reading A Risky Approach to Feedback →